The Enablement Maturity Model

Enablement means a lot of things to a lot of people. That’s a good thing. Every org has unique needs, based on its market, maturity, and motion. Those needs should drive the goals and activities of Enablement teams.

However, there’s a set of best practices that will put you in the best position to support your GTM teams. We’ve worked with Enablement teams from dozens of companies and identified a core set of factors that create top-performing teams. 

We’ve consolidated those factors into The Enablement Maturity Model. It’s a framework you can use to identify where you are in your team’s Enablement journey. It’s intended to be used as a guide for Heads of Sales and Enablement practitioners who are looking to up their game and get world-class results. 

You’ll see three foundations in the model

• Market Readiness

• Engagement Model

• Enablement Structure

Under each of these, you’ll see a brief list of the primary factors that comprise that foundation. For each of the factors, you’ll see descriptors of Basic, Better, and World Class Enablement orgs.

If you know you want to do better, but you’re not sure what better looks like, use The Enablement Maturity Model as a tactical guide to improve your Enablement program and remove the risk from your GTM motion. 

Of course, if you want some help, click here to book some time with us.